DJ Uninen is a long running favorite of the Mixify community. His weekly Friday night 90s show has a strong following of devoted fans that tune in every week. We caught up with him to chat about his show and the key to finding success on Mixify!
1. How long has your weekly 90s show been running for?
I played the first 90s Night event on Mixify December 2012, weekly events started early 2013. Both Mixify and the show have come quite far since then
2. What can listeners expect to hear when they check out your show?
The 90s was a great decade for music. Most of the fans want to hear cheesy eurodance and familiar hits, but I put a lot of effort to dig up long lost gems within all genres, from alternative rock to trance. If there’s a “gosh, I had totally forgotten this tune”-moment in the chat during the set, I’ve achieved my goal.
But Mixify shows are of course much more than just music! You’ll also get to party and laugh with likeminded people on the chat and watch silly dancing on the video.
3. You’ve amassed quite the digital following. What does it take to build a fan base to that checks out your show every week?
I live in a small town in a country that has smaller population than many large cities, so building an online fanbase is very important. There’s no silver bullet to this; it takes lots of time and effort. You can buy Facebook likes but you can’t buy real fans.
For me the most important thing has been being myself. I’m not trying to mimic anyone or any other show, I try to keep my feet on the ground and to be myself. When you have your own thing, the fans will come for that.
I also try to be active outside of just Mixify and mixtapes. I’m active on Facebook, publish vlogs on Youtube and use Instagram to keep the conversation more personal. I want to keep the community family-like — just like Mixify is.
4. One of the great things about Mixify is how it helps artists connect with fans in an intimate, online universe. What’s your favorite part of using Mixify?
Mixify also connects DJs with other DJs and that’s what I love most in Mixify. Getting feedback and learning from other DJs is invaluable, it helps you grow. Mixify is also a great place for networking. I’ve gotten several gigs via Mixify connections and I know I’m not the only one.
Mixify is a relatively young site and there’s still lots of potential for growth. If Mixify is able to find bigger audiences, it could become a serious stepping stone for aspiring DJs.
On Mixify you can push your limits as a DJ and put everything you’ve got to a live stream, while still playing at your home in a friendly and relaxed online environment — what could be better way to practice and grow?
5. You do very well with the tip jar. What’s your strategy for getting people to give you tips?
I try to give my listeners a show they feel is worth tipping for. I put a lot of time and effort for preparing the 90s Night shows and keeping them fresh every week. I also play requests, publish the setlists and make a recording available on the Web and iTunes from every show. Most of the tips I use for buying requested tunes that I didn’t have.
Wanting to give something back to the DJ community I’ve built some free tools that help other DJs engage their audience and fans. MixifyRequests is a tool that makes taking and playing requests easy, it engages listeners to make and vote for requests. If you are the type of DJ that takes requests, you should chek it out — it’s free and made specifically for Mixify DJs.
Publishing setlists is another small thing that makes your audience appreciate what you do even more. If you don’t use Mixifys Icecast-option which displays the tracks for you, or if you want to publish your playlists on Facebook or your blog, you can use free PlaylistConverter to do so. (Currently Traktor-only, but Serato compatibility is coming soon!)
What kind of show would make You tip for? Build your shows based on that!
6. What is your hardware and software set up?
My weapon of choice is Traktor and timecode discs. The hardware keeps evolving all the time, but currently I play with CDJ 1000 mk2s or old turntables — so even the players are oldskool I also have some extra hardware (pre-amps, exciter, compressor) to make the mic voice more radio-like. The live stream goes also trough Logic DAW where I finetune the final output.
Latest addition to my gear is Pioneer DJM-900NXS mixer, which was gifted to me by my awesome fans at the 100th 90s Night party. They must be the best fans in the world!
7. The Mixify community is made up of aspiring DJs and producers, what advice do you have for others that are brand new to the site?
First, find your own sound and style, be yourself. In my opinion if you’re a young starting DJ, having a bio on your profile page written in third person just looks silly. Don’t be afraid of being yourself. Rewrite that bio when it’s time for that.
Second, tune in to other Mixify livestreams and get to know the other DJs and the community. You’ll find lots of new friends and fall in love with the community as we all have As a DJ you’ll also find new DJ contacts that are priceless for your future career.
Third, be persistent. I’ve played many streams just by myself or with one or two listeners. Don’t expect a huge amount listeners to your every set if you haven’t got the fanbase yet. Play sets because you love music and playing, not just to get huge amount of listeners. If you’re good at what you do, listeners will find you.
Finally, if you are serious about building your brand and reputation, consider making a regular weekly or bi-weekly show. Pick a time slot and stick to it. Promote the show on Facebook and Twitter and put the recordings and setlists available as an iTunes podcast (there are sites like hearthis.at that makes it really easy — and free). If you’re a producer you can promote your own tunes and committing to a long term project like this will get noticed by promoters.
But most importantly, have fun!
8. Could you send links to your favorite songs of right now?
The obligatory eurodance tune for this summer for me is Move it To The Rhythm by Technotronics (1995).
Another oldskool favourite for me this summer is Ice Ice Baby by Vanilla Ice (1990).
Finally for a more modern sound, this very stylishly made remake of an old 1990 classic, Gonna Make You Sweat (Club Mix) by Criminal Vibes is a perfect tune for an early evening beach party.
9. What song do you wish every DJ would stop playing? What track is your secret weapon?
In general I feel many DJs spend too much time playing only the top chat hits from UK/US charts or Beatport. DJs should be music lovers and curators, they should spend more time finding great music outside of the big commercial charts. It’s easy to play the top 10 hits what everyone are playing, but it’s way more rewarding to play awesome tunes and mashups/remixes that people haven’t heard before.
As for a secret weapon I’m fond of ripping all kinds of weird and/or funny bits from old 12″s or TV shows or Youtube vids and playing them in the middle of a set. It’s so easy these days to get this stuff it should be illegal! Oh, wait, it is.