The Mixify community is filled with talented DJs and producers, here on the Mixify User Spotlight, we interview a few members of the community who have been doing big things. We’ve previously spoken to Lookas, Buygore records affiliate and buzzing DJ.
This time, we’re featuring long time Mixify user Nik Cooper. Nik is a pro at social media and branding around himself as a DJ, getting involved with major labels and artists, and using live streaming to connect with his fans.
Nik will be streaming on Mixify this Saturday, RSVP here and learn his secrets of getting the attention of major labels and hundreds of thousands of fans.
You have a great social following, how did you build this up?
Work hard for a long time – I’ve launched my brand back in 2010, you always have to work and upgrade your brand to attract more people – show them that your brand is unique and that you care about changing and upgrading all the time.
Another important point is to communicate with your followers – people love it when a big brand answers them.
How has streaming on Mixify.com helped you connect with fans and get opportunities as a DJ?
A lot of my followers really loved the way I am mixing live and communicating with them – I always try to answer everyone on YouTube, Facebook, Twitter – this stream is a great way to communicate with your followers.
Tell us about your progressive house channel
I’ve launched my channel back in 2010 with no experience or contacts (or knowledge) – I just did what I felt is right to do. Later I understood that in order to succeed in this business I need to start working on my relationships with labels and artists – since then I’ve worked with more than 200 artists and record labels, and today I work with the top record labels and artists around the world: Armada, Ultra, Be Yourself, Sick Individuals, Stadiumx, Osen and many more..
You are a “promoter”, but not a party promoter. Tell us how you work with record labels and artists to promote their materials? How did you get started in that?
Record labels send me their releases about 3-4 weeks before the release, and I consider promoting them on my channel. Sometimes I premiere releases, or upload them as exclusives for my channel only. It all started 3 years ago when I understood that working with labels could be great for both sides – I always find material to provide to my followers and the labels get a great recognition.
Anything big coming up in the future you can tell us about?
More and more changes! I’ve launched my new video design a few days ago to keep my channel fresh and have a variety!
You are doing a live stream this weekend, what can we expect?
I’ve decided to do something different this time, instead of playing the top fresh big room tunes that you can see all over the web,
I will be playing my favorite tunes since 2012 – the genre that in my opinion made a huge change on my channel – Electro House.
My followers are going to be surprised!
Tune in this Saturday at 3pm EST as Nick mixes live on Mixify.com