What is the site?
When I open the drop, its resemblance to Reddit is obvious. The front page is uncluttered and completely focused around the music. In the center you have a list of the top tracks for the day. On the right a list of genres you can use to filter the music. On the top you can choose to listen to the top tracks, the newest tracks, tracks posted by users you are following or check out the leaderboard for the most popular users. The website itself is very simple, but what it allows you to do is very powerful. The Drop is a place to discover new electronic music, but what separates The Drop from many other blogs or websites is that here the community curates the content. The community posts tracks, the community moderates the music, then the community upvotes the music they like the most. Very similar to how Product Hunt or reddit work, but strictly for EDM. The result is a daily playlist of the best tracks in electronic music. If you only like certain genres of electronic music you can use the filters on the right to filter only the genres you like.
Focus on community:
One thing that really caught my eye is their focus on community. I feel as if the website is filled with people just like me who just want to listen to good music. The leaderboard creates a local list of community allstars, and helps you find users who you might want to follow (If you are only going to follow one person follow this guy: dgenduso). As I just mentioned you can also follow users on the site. Any time one of these users posts you can see it in the following tab. This feature just launched on April 9th, but it shows the clear trend they are working to create a tightly knit community. I hope they continue this trend of giving users the tools they need to help each other discover hot new EDM.
The other program which gets me excited is the Verified DJ Program. The Drop is using this feature to support up and coming DJs by helping them get more visibility on the site. Basically if you are a verified DJ you get a badge so users know that this user is posting his own music. This is a great way for the community to interact with DJs and for DJs to get discovered get feedback from the community. For instance, I discovered a 16 year old DJ I had never heard of before, Gold Son, and I really liked his music. Now I can follow him and be up-to-date with all the music he is posting.
What is still missing:
Right now there is only one way to create a playlist and that is by favoriting a track, but I want to create more specific playlists and listen to playlists from other users. I also want more ways to be tied into the community by giving me more ways to communicate with other members of the community either by tagging users if you think they will like a song, or being able to message them directly. The leaderboard was nice to give me a global view on the community, but I want more ways to create my own Drop experience around the music and genres I like.
They only launched a couple of months ago, and they have already released some new features, and hopefully they will continue to roll out some of the things the community is asking for.
The team to do it:
The team makes me believe they going to keep growing The Drop, which makes it very exciting to be in on the ground floor and be able to watch as the site evolves. The Drop was founded by Ranidu, a DJ who has performed at Ultra and a famous pop star his home country of Sri Lanka and incidentally an advisor to Mixify. Justin Kan, the founder of twitch and partner at Y Combinator, and his brother Damien Kan. This is the second startup Justin has started with one of his brothers and it seems to be a recipe for success as the last company he started with his brother got sold to Handybook for an undisclosed amount.
This combination of technical ability between Justin and Damien, and the industry knowledge Ranidu brings gives me high hopes that they will be able to continue to grow this community and hopefully be the place to find electronic music on the internet.
PS: For all you up and coming DJs, The Drop is offering a great opportunity to play an opening set for the Chainsmokers on April 27th at Virginia Tech infront of 2000+ students. Apply today at thedrop.club/contests to enter.